SELF is born as an invitation to experiment in the search for one’s own identity. We believe in the DIY philosophy proposed by the punk movement: do it yourself, from what you have, from what you are.

For Fall 2022, we offer a collection of convertible jewelry in which piercings may be worn as earrings, as clasps for necklaces and bracelets, or pierced into drilled-through rings. Each piercing consists of removable ends embellished with pearls or chalcedony which may be detached and reassembled, mixed and matched. Pieces can be combined and configured in various ways, offering freedom to create your own personal combinations. Create what you desire.

We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. We must use what we have to invent what we desire. *We must use what we have to invent what we desire. To find what you desire.
This is _SELF

*‘What Is Found There: Notebooks on Poetry and Politics’, book, Adrienne Rich, 1993.

Photography/ Renee Friedrich
Model / Aditi Dhole
Hair / Diana at Umbrella

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